How does photography tell stories? Roe Ethridge, whose work encompasses fashion photography and the world of art, offers us the beginning of an answerwith a series of carefully composed photographs which he quite simply took during his family holiday. Although they were originally intended for privateuse, these images spool us through a warm-hearted narrative: time spent together, a child posing, fresh fruit – ordinary experiences that could have happened to anyone. The closing image of the serieswas taken at the end of October 2012, a few daysafter Hurricane Sandy had ripped through RockawayBeach, New York, where Ethridge lives with his family.Roe Ethridge also created the visual campaign for the 2013 Biennale de Lyon. His photographs are stylisedversions of classical compositions, striking and intimatedetails of everyday life, portraits and landscapes– adapted and combined to create new potential narratives.